Nine questions you should ask yourself before upscaling your business

Paul Jarvis on upscaling your business

In a rapidly advancing digital world, we’re surrounded by media coverage of the latest disruptive start-up or Musk-esque entrepreneur types. The lingo that abounds in the world of self-employment seems to epitomise one key factor as the ultimate marker of success: growth.

But realistically, not everyone can or needs to be the next big thing, and instead of trying to have it all, maybe we should instead focus on having ‘enough’.

“Enough is different for everyone,” says Paul Jarvis, author of Company of One, which explores the idea that staying small is the next big thing for business.


He says there are nine questions any small business should ask themselves:

  1. How much is enough?
  2. How will I know when I’ve reached it?
  3. What will change when I do?
  4. Does growth just serve my ego, or does it serve some greater and beneficial purpose?
  5. Does this growth serve my existing customers or hurt my relationship with them?
  6. How is more in this case actually better?
  7. What are the maintenance costs or obligation debts of saying yes to this growth opportunity?
  8. How does this growth affect my overall profit?
  9. How does this growth affect my happiness or how I want to spend my day (my purpose)?

Whether you’re just starting out or are already a seasoned freelancer, these questions provide an avenue for considering what really is important to yourself and your business.

Company of One makes a compelling argument for focusing more on making our businesses better, not just bigger, and taking a step back to remind ourselves of our values and why we’ve chosen to work this way in the first place.


Other news